More than hundred guests celebrated Jenson Button as the guest of honour at the birthday party of the Hugo Boss shop in Budapest. The live video of LiveU could be followed on a number of webpages on the Internet, including Facebook.

The guests and viewers could follow the live live on a huge projector. The live broadcast first showed Jenson Button on his way to the hotel on Andrássy Road and then they switched to the entrance of the hotel where he just arrived. This was followed by spectacular video highlights of his career, including clips on top modelling moments of the 2009 World Champion.